Fundraising

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Ask about strategies and tactics for fundraising with a fund, including building momentum, creating pressure, and LP Love. The training leverages proven best practices from fundraising experts with real world guidance from peers

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How to Build a Track Record for Fundraising by Offering Advisory and Access in Exchange for Equity?

Hi guys! As I am building my track record to strengthen my ability to fundraise I need advice on offering advisory and access in exchange for equity in the business.... I know a few startups that I could approach but that doesn't mean they would be suitable for the fund as I didn't access their financials etc. How should I move forward to build the track record given the limited time I have to build it before the fundraising?

Top answer:

Just start helping amazing companies without any expectations of equity. Help them get to new rounds of financing. Then, you will build network effects, and maybe some of the founders will introduce you to other founders or offer you the...

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What Discounts Should Be Offered to Early LPs: Management Fee or Carry Discount and How Much?

What kind of discounts make sense for key early LPs? For example if I have a good friend and multi-year partner who wants to come in and can put in 3-5% of the fund and he asks for a discount to go at higher end of that. My fees are typical 2/20. Should I offer management fee discount or carry discount? How much is reasonable?

Top answer:

We strongly recommend that you do not discount your fees. You normally discount fees through a Side Letter, and Side Letters are public to other Limited Partners. So, every Limited Partner will ask for a similar deal, which places you in...

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Is Investing in a Management Company Worth It? Pros, Cons, and How It Works

Steve Bennett mentioned investing in a management company. Is this a thing? How does it work and what are the pros and cons? I know that some friends of mine would be potentially interested I wonder if I should offer them that

Top answer:

We strongly recommend that you do not take investments into the Management Company. The Limited Partner will own your outcomes for decades. Instead, the best practice is to take investment into the General Partner, which is converted in ...

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Is Raising the Education Fund Goal from $15m to $50m Beneficial for Attracting Investors?

Been advised that for the ambition my education fund has and the types of investments it will make (in companies and initiatives) the $15m I had in mind is too low and may dissuade some folks from getting involved - been encouraged to look at a higher number e.g. $50m with $15m as a first close. Thoughts?

Top answer:

It will be extremely challenging for a first time manager to raise a $50m fund. The majority of LP archetypes do not invest in new managers. You should raise a smaller fund to prove out the thesis and to build your track record. Then, us...

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Is Establishing a C-Corp Accelerator with $3M/yr Funding from a Japanese City a Viable Long-Term Ecosystem Strategy?

We are building an accelerator backed by a city in Japan. Because of their budgetary process they will be putting about $3M/yr in 3 consecutive years. We currently are planning to establish a c-corp for the accelerator and operate it for a few years before adding funds. So the accelerator c-corp works as a vehicle for investments. We are designing it in this way for the longer-term ecosystem creation perspective - i.e. getting longer and more active commitments from Japanese CVC's. After sitting on two AMAs I got a feeling this is not such a good idea. Would you give us your thoughts on this? (Note that as we need to present it for the city council's budgetary approval in a week or so we would like to see good bad ugly of this premature idea...)

Top answer:

C-corps have certain tax implications that will not not make fund investing viable in many cases. Most funds are setup as flow-through entities such as LLCs.

 -  Mike Suprovici
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Is anyone else running a US feeder fund into a main EU fund? Would be great to hear your insights.

Is anyone else running a US feeder fund into a main EU fund? Would be great to hear your insights.

Top answer:

This is prohibitively expensive. You need a $25 MM fund size to justify this, and it really would only work if you had many LPs and portfolio companies in both jurisdictions. The EU is too expensive as a domicile for most new managers. ...

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Is it OK to ask a Venture Partner to bring LPs with a commission fee?

Is it OK to ask a Venture Partner to bring LPs with a commission fee?

Top answer:

Absolutely not. You can not incentivize Venture Partners with commissions because that would be in violation with numerous broker dealer laws. 

 -  Mike Suprovici
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Should I Include Team Members Conditional on Fundraising and How to Communicate Their Value to Investors?

Regarding team composition I have an agreement with two people that would join the fund if I raise above a specific amount. Should I include them? If so how can I communicate it in a clear value-adding way to potential investors?

Top answer:

It's not legal in most jurisdictions to compensate individuals based on fundraising goals due to various broker-dealer regulations. 

 -  Mike Suprovici
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Do LPs Commonly Sign Up for Net Return Multiples Regardless of Hurdle Rates?

There was some discussion on hurdle rates recently but what about net returns? For LPs that do not insist on hurdle rates (or even if they do) is it common to sign up to a net return multiple?

Top answer:

Hurdle rates and net return multiple are very uncommon in Venture Capital funds. 

 -  Mike Suprovici
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How to Effectively Word a Fundraising Message for Weak Connections?

Hey everyone I am reaching out to weak connections to fundraise. Any advice on how to word my message? Should I start with small talk initially or go to the point straight up? Any templates that you used would be appreciated!

Top answer:

One of the most effective activate weak connectors is to have them make a connection to another connector. 

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Should Our Fund's Currency Be SEK or USD Considering the Majority of LPs and Investments?

Our fund is domiciled in Sweden (Currency SEK). 75-85% of LPs are in Sweden. But 95-100% of investments are in USD. Should we just have the fund currency be SEK or does it make more sense to still do a USD fund?

Top answer:

If 95%+ of investments are in dollars, keep it in dollars and talk with your bank about their capabilities on this matter.

 -  Mike Suprovici
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How to Showcase Your Track Record with Confidential Deals and Influencer SPVs?

regarding this _'(Track Record) Examine your Track Record of Past Deals. First identify the top five Past Deals that you have either invested in or had a role in writing the name of the company and a few words describing the business. Next think back to exactly how you initially discovered each opportunity and write a sentence that describes how you sourced each Past Deal. Then quantify how each Past Deal will be attractive to Limited Partners by looking at how the company grew how the valuation increased or how much money was generated by the exit and write a sentence about how value was created at each Past Deal. Lastly reflect on how your actions increased the value created at each Past Deal and write a sentence on your Value Add for each business.'_ - if most of your deals have been through angellist syndicates which contain confidentiality rules that mean you can't name the businesses you've invested in through them plus one deal that you can name that was brought to you as part of an influencer SPV (e.g. given equity) how should you handle this?

Top answer:

You can't use deals done through SPVs as track record unless you sourced and led the syndicate. 

 -  Mike Suprovici
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Can venture partners also be LPs?

Can venture partners also be LPs?

Top answer:

Yes, Venture Partners can also be LPs. However, if they make investment decisions for the fund, that may affect their limited partner status. 

 -  Mike Suprovici
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What do you think of the response from an LP who declined to participate in the fund?

What do you think of the response from an LP who declined to participate in the fund?

Top answer:

It’s just a no. I would not put too much weight on the reasoning for now. That being said, for your reference, VC is a good way for families to build inter-generational wealth.

 -  Mike Suprovici
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Which Platform is the Most Cost-Efficient and LP-Friendly for Forming a Delaware Fund: AngelList, Carta, or Allocations?

Hello all Which platform is cheaper efficient and LP friendly for forming a delaware fund? I have seen AngelList Carta and Allocations but dont know which is better. Any thoughts?

Top answer:

We don’t recommend any of the above platforms. AngelList and Allocations are designed for part-time investors or amateurs and Carta has various operational issues. Please do not engage with any of them, and don’t spend any time on this r...

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Should You Require a Signed PACT Before Sending a Deck, or Can Steps 2 & 3 Be Combined?

Should you send the PACT first and require it be signed before sending a deck? I know this has been answered 100 times over but I have conflicting information in my notes from different webinars we’ve seen. Is it step 1) meeting 2) get pact signed 3) send deck? Or can step 2 & 3 just be combined.

Top answer:

I recommend (1) call, (2) email follow up, (3) PACT, (4) deck and (5) meeting. This is a similar approach this is outlined in the Decile Hub stages layout.

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Has Anyone Discussed DAF Structures with LPs for Impact-focused Funds?

Hi all! Has anyone been asked about DAF structures from LPs? For context my fund has an impact lens and I'm looking to find ways to align with LPs who are interested in that above financial returns alone.

Top answer:

Larger LPs generally do not invest in new managers, and donor-advised funds are a vehicle targeted at larger LPs.

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How Can I Convince a Potential LP That Remote Work Doesn't Hinder Networking and Success?

Just got feedback from a sophisticated potential LP who has worked in alternative assets: “Hey you’re not in SF! You need to be at the center of it all and networking with founders at parties every night!” How do I push back with my preference to be remote?

Top answer:

Build a rebuttal by saying that startups are being launched everywhere now and, a lot of alpha will be generated in the future outside of SF. There are a lot of stats that show this.

 -  Mike Suprovici
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Is There a Significant Difference Between Angel Funds and Pre-Seed Funds for Founders and Investment Structures?

From everything I've read so far and the founders I've spoken to there does not seem to be a strict demarcation between an angel fund and a pre-seed fund. Is this something more relevant for LPs than for founders? Is there a difference in the way an investment is structured? Thank you!

Top answer:

From an LPs perspective, the stage is being standardized as pre-seed right now, so use that. When you use the term Angel, it indicates that you’re doing an Angel group model, which is quite different because you’re essentially syndicati...

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How Long Can Partners Work on Fund Formation Without Compensation, Maintain Side Jobs, and Pay Themselves After the First Capital Call?

How long do partners have to work on fund formation without being compensated? Is it possible to have a side job during this period? Can you pay yourself after the first capital call?

Top answer:

You will pay yourself with the 1st capital call. It is possible to have a side job before you do the 1st capital call.

 -  Mike Suprovici
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How to Showcase Venture Partner Track Records with Confidential Deals in Data Rooms?

Any tips for A. Positioning venture partner track records in data rooms and (relatedly) B. Articulating track records that include confidential deals? (I have a venture partner who does technical dev for a lot of well-known agtech co's but that work is largely confidential)

Top answer:

a. you do this in in the bios folder by including their CV which should highlight some of their achievements b. you redact the name of the companies

 -  Mike Suprovici
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What is the Best Approach for Sharing Fund Slidedeck with Potential Referrals from Family Offices?

Had a call yesterday with a connector who offered to make referrals to a number of family offices he is currently working with. They are likely to be good quality/well targeted referrals. He asked me to send the fund slidedeck over so he could forward it to them. What should I do here? Just send the two page summary and hold the deck back. Or send the whole deck? Or a trimmed back version of it? It will be going to quite sophisticated potential LP's so I think maybe not a problem to send the whole thing? I can gate them with access to more detailed information (fund model deal memos data room etc) if things progress.

Top answer:

There are general solicitation issues, and the there are pitch control issue. First, your deck should never be sent without a document managment system, like Decile Hub. From a general solicitation standpoint, this should not be done, t...

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Do Recent Angel Deals Matter to LPs Despite Limited Traction Visibility and Do Deal Size or Number Matter?

Would showing angel deals done recently be helpful as part of a track record to share with LPs or not really since no traction will be visible in such a short span of time? And if yes would they also care about number or size of such deals?

Top answer:

Angel deals are great if you can show the companies are growing. LPs don’t care much about the # of deals. It’s how successful you were with investing in those deals.

 -  Mike Suprovici
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Do Universities Contributing to Org Expenses Without Being LPs Still Need to Sign a Pact?

If we have a university want to put money towards the fund but they can't be an LP they just want to put money towards org expenses do they still sign a pact?

Top answer:

There has to be a contractural relationship for you to receive money. They either need to invest in the Limited Partnership or the General Partnership.

 -  Mike Suprovici
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What are the basics of LP term sheets and investor qualifications for first-time fundraisers?

I'm a first time fundraiser and I have some super basic questions: Is there a standard or basic term sheet for a LP? Is anyone who wants to invest considered an LP?

Top answer:

As you accelerate your pitching you will use a PACT to collect interest. Then after you have $1m+ or more collected in PACTs, your law firm will help you incorporate all the entities and governing docs. Then you will send LPs an LPA to s...

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Is It Suitable to Ask LPs About Their Investment Focus and First-Time Fund Involvement?

Is it appropriate - as a conversation starter e.g. at a conference in 1:1 conversation - to ask an LP (Corporate Corporate VC HNWI or Family office) what their investment focus is and if they only make direct investments or also invest in first time funds (without speaking about the fund thesis to avoid public solicitation)? If they ask us we can then lead the conversation over to what we work on?

Top answer:

You should try to build some rapport before you discuss the topic. Then, the questions should be something like this: 1. Do you invest in new mangers? 2. How many have in invested in last year?

 -  Mike Suprovici
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Is it Common to Disclose Investment Terms and Co-Investors for Warehoused Companies to Prospective LPs?

In discussions with prospective LPs re participation in fund is it common / ok to disclose investment terms for warehoused companies including other co-investors etc?

Top answer:

Yes you can disclose the terms. It’s usually not good practice to mention co-investors unless you have permission.

 -  Mike Suprovici
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Do You Recommend Attending Fundraising-Focused Meetups for Building a Network of Potential LPs?

While building our network of potential LPs do you recommend meetups that seem to be designed for fundraising?

Top answer:

You can not generally solicit interest from LPs and there are no “secret lists” that work. You need to use Connectors and mine your existing network to find LPs. If you are going to do an event, it needs to be a small private dinner or ...

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Is it advisable to include an Anchor in the Fund Overview Doc, despite it being considered old-fashioned?

Regarding the Fund Overview Doc it mentions an Anchor. I seem to remember it being considered a bit old fashioned. As it happens I’m hoping to be celebrating having one. Should I include it when it lands?

Top answer:

You can remove the Anchor section in your Fund Overview document if you don't plan to have one, which is common for new and emerging managers.

 -  Mike Suprovici
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Should We Provide a Local Investor with Delaware Fund Structure and Document Details for Review?

One of our prospective investor want to know about the domicile jurisdiction fund structure and review the LPA & other agreements before he sign the PACT he is local. shall we provide the Delaware structure and documents?

Top answer:

Tell them that the PACT is non-binding and that you will share your data room with them after the sign a pact. Providing more info will not close the deal. It’s usually the opposite.

 -  Mike Suprovici
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Rolling Fund vs Regular Fund: Which is Better for Raising <$10m with Different Capital Call Timings?

2 LPs have talked about rolling funds… considering one is likely to do capital calls at different points in time has anyone raising <$10m given more thought to rolling fund vs regular fund?

Top answer:

Rolling funds are great for part-time angel investors that want to add more structure to their practice. They are very sub-optimal for enduring venture capital firms. They are also very difficult to manage when you have a small fund beca...

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Can We Mention Our Prominent LP's Name to Attract More Investors in This Unique Situation?

We got one new LP that is the most respected name in our niche space. Multiple potential LPs have asked if he endorses us. He would allow us to use his name when fundraising with others. Is that an edge case where we can mention the LP's name to others?

Top answer:

No. First close them (money in the bank). Then, you may ask them for permission to use their name in future closes.

 -  Mike Suprovici
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Is Sharing LP Details Expected During Due Diligence from Limited Partners?

During DD from LPs is it expected that we’ll need to share specific details about our current LPs in the fund? We’ve never had to share this previously. They are asking for Investor Name Type of Entity Total Amount Committed Total Paid In. This includes all soft committed investors. (cc: Kenneth Ballenegger)

Top answer:

No. You should avoid this. Say something like: out of respect for their privacy we will not disclose this information, and we would not do that with you either should we get a similar request in the future.

 -  Mike Suprovici
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What Are the Limitations and Legal Ramifications for Non-Accredited Investors Raising a Fund in 2022?

When raising a fund what’s the impact of not being an accredited investor? Though I’ve scouted and helped investors- I’ve not invested before but will be soon- 2022. So at this juncture what are the fund limitations and perhaps legal ramifications?

Top answer:

You don’t need to be accredited to manage a fund.

 -  Mike Suprovici
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Does an Italian HNWI Expat Meet EU Accredited Investor Requirements for a US-Domiciled Malaysia-Focused Fund?

Hoping some of the EU folks can help me with a question. My fund is focused on Malaysia to be domiciled in the US (where most LPs currently are). I've never really looked to EU for LPs but I have an HNWI expat from Italy that is interested. So I am trying to ensure the person meets the Accredited Investor requirements. I assume the relevant standard would be EU standard not the standard in the domicile location. From what I found in EU the person must meet at least two of the following: a. has carried out transactions of significant size on the relevant market at an average frequency of 10 per quarter over the previous four quarters b. has financial portfolio exceeding EUR 500000 c. works or has worked in the financial sector for at least one year The person easily meets the 2nd but is not makes 10 transactions per quarter nor comes from the financial sector. Does someone have other guideline as to who qualifies? Or experience with similar?

Top answer:

Limited Partners need to be accredited in the US by the US standard for a fund domiciled in Delaware.

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Are there any drawbacks to accepting LP interest for smaller tickets?

Are there any drawbacks to accepting LP interest for smaller tickets?

Top answer:

Most jurisdictions have limits on the number of Limited Partners, and they also have accreditation standards for investing LPs. As a rule of thumb, you don't want a lot of LPs to manage, so you want to try and limit the number to 50, may...

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What are your thoughts on VC advisory boards for fundraising and their tangible benefits, such as quarterly check-ins and LP introductions, in exchange for a small GP percentage?

What’s everyone thoughts to VC advisory boards: • How useful is it for fundraising? • What about tangible benefits of quarterly check-ins for advice + LP introductions in exchange for some small percent of the GP (like 0.25%) cc: Kenneth Ballenegger

Top answer:

An advisory board member is a Venture Partner. We have created standards around compensation, which you can find here: https://govclab.com/2022/03/10/venture-share/ It can be useful to have a VP that helps with fundraising but you can’...

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Would LPs Find Credibility in Citing Combined Track Records of Myself and Venture Partners?

Would LPs consider it credible if the track record I cite includes the combined investments markups and exits of me AND of my Venture Partners? Thus far I've only included deals I was personally involved in (32 investments 20 companies individual company markups of 3X 5X and 10X). These numbers would be bolstered if I add my VPs' investments including a $1B deep tech exit. But credibility (and surviving LP diligence) is important to me.

Top answer:

Just use your track record. VPs are not full time and they are not as valuable from the LPs perspective.

 -  Mike Suprovici
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Are Others Facing Challenges with Small Funds and Investment Limitations for Emerging Fund Managers?

Is anyone else experiencing this issue? I have spoken to at least 7 funds of funds specifically dedicated to emerging fund managers (a perfect fit) and the following things keep coming up ) • A $5m fund is too small • We can't be more than 10% of your fund and only issue $2m+ dollar checks • Come back to us for the next fund or make this one larger With the above said I am tempted to make my fund at least $10M but we have been advised to stay at 10% of what we can raise from friends and family.

Top answer:

Well - you’re not an emerging manger. You’re a new manager. And, sadly, many of these FoFs don’t fund new managers very often. I think you need to focus on what you can realistically close and deploy. You can always over-subscribe and yo...

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What is the Best Practice Due Diligence Process Involving Reference Checks, Tech Stack Verification, and Customer Interviews?

Can anyone share light on a best practice due diligence process and how they go about doing it? The best ones I've seen involve reference checks tech stack verification customer interviews and a million other things. Perhaps a checklist one can use internally or a trusted third party?

Top answer:

It depends on the LP For HNWs a good data room is about it. Same for smaller family offices. However, for larger LPs they will reference check your portfolio, which is why your deal memos are important, as well as your legal and will ver...

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Is It Acceptable to Include Signed LP Subscription Agreements in Our Data Room During Due Diligence?

We’re working on our second close and a fund-of-funds is in the process of conducting due diligence on us. Is it ok to include the signed LPs subscription agreements in our data room or is that considered disclosure of LPs confidential info?

Top answer:

The best practice is to *not* share the names of investors with a prospect until their are signed on themselves.

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How should I rate someone who wants to invest but lacks liquidity currently?

How should I think about rating someone saying they would like to invest but don't have the liquidity to invest now?

Top answer:

That is a “no”, so put them on the newsletter and move on. This is a process of managing a funnel with a few hundred people on it. Any signal of a “no,” is a no.

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Community Member
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How Long Are Non-Binding PACTS Effective, Considering No Set Timing?

How long are the PACTS good for? They are non-binding letters of intent and there is no set timing. As with most things ‘time is the enemy of all deals’

Top answer:

PACTs have ~6 months effective window. They are non-binding letters of intent, and there is no set timing. As with most things, ‘time is the enemy of all deals’

 -  Mike Suprovici
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What Actions Can I Take to Resolve LP Compliance Issues on Amazon from My End?

What can I do if anything from my end to get an LP from Amazon over the hump due to compliance issues?

Top answer:

Anything that is not a yes is a no. Move on. You need to be pursuing dozens of people simultaneously. Compliance is a relatively easy issue to solve with larger companies. He or she just needs to submit the materials for review and appro...

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Can a Major Investment in a Company Count Towards Your Fund's Financial Backing and How Are Investments Generally Accounted For?

If you have a major investment in a company that would foreseeably become the first investment of your fund, can this count towards your financial backing, and if so, by how much? How are investments generally accounted for?

Top answer:

You would ‘Warehouse’ this deal into your fund. This is a common practice which makes your fund more attractive to investors. Basically, you would move your investment into your fund. LPs would invest in your fund and get a return onc...