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General VC Questions

When assessing the performance and potential of a startup in our portfolio, what are the key metrics that should be focused on?

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Community Member
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Jul 21, 2023
Wonder if there are any general key metrics applicable across different industries when evaluating startups or if these metrics differ based on specific industries? If we need to specify, what are the key metrics to consider for emerging industries like AI-related ventures?
2 answers
Community Member
Accepted Answer
Jul 21, 2023
Great question, and I think the answer can vary depending on the stage at which the company is at. In other words, the metrics for a pre-seed/seed stage company will differ vastly from a more mature, Series C/D company. I think at the early stage, there should likely be an emphasis on product market fit, execution velocity, the quality of the team, etc. At the later stage once revenue has been established, one can examine things like company burn rates, customer acquisition costs, revenue per employee, and conduct a more sophisticated analysis on revenue as it relates to different product streams. I hope this helps! 
Thank you so much for your explanation. It is really helpful to learn about all these factors and considerations, especially when tailoring them to different stages and industries.
Community Member
Jul 21, 2023 3:07am
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Accepted Answer
Jul 21, 2023
There is no such thing as 'general' metrics. There are number of things that affect diligence on startup such as: stage, location, type of business, industry etc. etc. etc.
Thank you so much for the answer. It certainly makes sense that diligence involves considering various factors, and it cannot be easily generalized.
Community Member
Jul 21, 2023 3:04am
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