Running an event in Decile Hub is easy. There are templates for promotional Content events and VIP private Conversion events. Begin with a simple, manageable gathering to build confidence and test your event management skills. Here’s a straightforward guide to help you run your first event successfully.
- Choose Event Type: Start with a Venture Happy Hour using an event template in Decile Hub. This allows for easy networking in a relaxed atmosphere.
- In Hub, go to “Events” in Decile Hub and click “Create an Event” at the top right. Select “Venture Happy Hour” from the template drop down.
- Select Venue: Pick a local bar or cafe with a semi-private area or that is quiet. Ensure the space can comfortably accommodate 10-15 people.
- In Hub, click on the event name and under “Settings”, you will be able to add the “Venue Name” and “Venue Address.”
- Set Date and Time: Choose a weekday evening, typically Tuesday through Thursday, from 6:00 PM to 8:00 PM.
- In the Hub event, under “Settings”, you will see the event date and time, timezone, and duration, and set the duration for 2+ hours.
- Create Guest List: Invite 20-30 potential LPs by moving , aiming for 10-15 attendees. Include a mix of current contacts and new prospects.
- In Hub, go to the “Fundraising” pipeline and select LPs that you want to invite using the checkboxes. At the top in green, click “Copy” and select the event name with the stage, “Guestlist – NOT YET INVITED.”
- Send Invitations: Finish the event configuration, and send the event email using Decile Hub before noon local time.
- In the Hub event, under “Settings”, edit the event templates to match your style, particularly “1.a. Event Invite” and 2.a. Registered”.
- In the Hub event once everything is properly set-up above, click the “Publish Event and Send Invites” button and this will automatically invite the LPs on your Guestlist using the template email.
The Decile Hub template events include:
Content Events
Content events are public gatherings designed to attract a wide audience of potential limited partners. These events serve to build relationships and establish credibility without directly discussing fund details or investment theses. Content events typically include:
- Venture Happy Hour: Organize casual gatherings to build relationships in a relaxed setting.
- Venture Insights: Industry experts share market trends and insights, positioning the firm as a knowledge leader.
- Founder Spotlight: Showcase successful portfolio companies or industry innovators to demonstrate the firm’s value-add capabilities.
- Venture AMA: Host an “Ask Me Anything” session to engage with the community and address their questions about venture capital.
- LP Networking: Facilitate connections between current and potential limited partners to foster a sense of community.
Conversion Events
Conversion events are private gatherings focused on converting interested LPs into investors. These events allow for more detailed discussions about fund specifics and investment opportunities. Conversion events typically include:
- VIP Fund Overview: Present a comprehensive overview of the fund strategy, performance, and team.
- VIP Fund AMA: Host a private “Ask Me Anything” session for qualified LPs to address specific questions about the fund.
- VIP Investor Dinner: Organize intimate gatherings for high-potential LPs to facilitate relationship-building.
- VIP Quarterly Update: Provide detailed updates on fund performance and portfolio companies to current and prospective LPs.
- VIP LP Deal Review: Offer insights into recent or upcoming investment opportunities to showcase the firm’s deal flow and decision-making process.
Managers want to run 2 public Content events for every 1 private Conversion event until they have a strong group of prospects identified, at which point managers may do 1 Content event to every 1 Conversion event or only run Conversion events.