What materials should be sent to a potential LP via email aside from the investment deck?
May 03, 2023
Send them as little info as possible. The goal of the email is to get the meeting. You can’t close a deal over email. The more info you send - the more opportunities for the person to say no. If you know the LP well, just write a 2 sentence email to get them on a Zoom. If you don’t get a 2nd degree connector to send a email for you which includes a few stats and maybe a teaser deck that has like 4 slides.