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What materials should be sent to a potential LP via email aside from the investment deck?

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May 03, 2023
What materials should be sent to a potential LP via email aside from the investment deck?
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Accepted Answer
May 03, 2023
Send them as little info as possible. The goal of the email is to get the meeting. You can’t close a deal over email. The more info you send - the more opportunities for the person to say no. If you know the LP well, just write a 2 sentence email to get them on a Zoom. If you don’t get a 2nd degree connector to send a  email for you which includes a few stats and maybe a teaser deck that has like 4 slides.

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