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Is it appropriate to directly ask strangers about investing in our fund, or should we be more subtle?

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May 03, 2023
Hi all we are trying to reach out to potential LPs but our personal network is limited to connectors. If we were to consider reaching out to strangers from outside our network can we be direct and ask them if they are interested in investing in our fund? Or do we have to phrase it as “Are you interested to find out more?”
1 answer
Accepted Answer
May 03, 2023
No. Build a relationship first. Then, when they give you an indication that they want they want to invest, send them a PACT.

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